Rolex GMT-Master II Ref. 126710BLRO 'Pepsi' (Jubilee)
- Maker
- Rolex
- Year
- 2018-2026
- Rank
- 16 of 100
Rolex GMT-Master II Ref. 126710BLRO 'Pepsi' (Jubilee)
Rolex GMT-Master II Ref. 126710BLRO 'Pepsi' (Jubilee) by Rolex (2018-2026) is ranked 16 in the FLOAT 100 for Watches. It carried a market asking price of $36,000 in June 2026, which is not a sale. The modern ceramic Pepsi — one of the most hyped steel sports Rolexes, discontinued April 2026, driving a price surge.
What is it, and why is it in the FLOAT 100?
The modern ceramic Pepsi — one of the most hyped steel sports Rolexes, discontinued April 2026, driving a price surge.
Ref. 126710BLRO, steel, red/blue Cerachrom Pepsi bezel, Jubilee bracelet
What is the best-sourced number for it?
- Figure
- $36,000
- Kind
- Market asking price, not a sale
- Date
- June 2026
Jubilee 126710BLRO trades ~$34.25K-$37.2K new/unworn, up after Rolex discontinued the steel Pepsi on 14 Apr 2026. Representative unworn quote used.
This is not a sale. It is what the market was asking, and no transaction is recorded behind it. Source.
How this is made
- The figure
- One reference price, taken from a named public source and shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. A market asking price and a price-guide value are not sales, and are labeled as such wherever they appear.
- Why no grade ladder
- Most FLOAT 100 entries are individual objects. There is one of this, so there is no population and no spread across grades to show.
- Archive
- 2026-08-08